Maiyet Explores New York Beaches for Fall Campaign

Globally-minded, high fashion brand Maiyet has worked with Daria Werbowy in its ad campaigns since its initial launch. The model's understated elegance and innate cool makes for an ideal pairing with the wearable luxury brand—and Fall 2013's campaign is no different. Set on a beach in New York, the unfussy imagery is arresting without overcomplicating it. "We have traveled to some exotic places for shoots, but NY is our home, and we just opened our very first shop here on Crosby Street, so it felt right to find a location here for the Fall season," Maiyet Creative Director, Kristy Caylor explains. "We loved the idea of this strong, interesting, girl stranded on a beach at night—maybe she's alone, maybe she's with someone else...it's mysterious, sexy, and a little bit fun all at the same time." Get more of the full story on the Cass Bird-lensed campaign in the exclusive video below.

MAIYET | FW 2013 Campaign from MAIYET on Vimeo.

Kerry Pieri is Harper's Bazaar's Digital Fashion/Features Director. Kerry oversees the fashion vertical for BAZAAR.com, including launching digital covers, styling celebrity features, and managing recurring features including Brand Watch and My Life in Three Looks. In addition, Kerry edits the “best of” each season, from shoes to bags, denim and coats, and is consistently looking for shifts in the fashion realm to lend a voice. Kerry formerly served as the Editorial Director of  StyleCaster.com and as a producer at Full Frontal Fashion. She lives in New York with her husband Steve, and baby girl Lila Sky.

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