Summer 2023 Hair Color Trends

Summer is always an invigorating time, and there's a certain magic that urges us to dive in deep into switching up our beauty routines. This is especially true when it comes to our hair color. For summer 2023, the biggest hair color trends are all about expressing yourself.

"With every season comes a fresh start," says Guy Tang, hair educator and founder of #myidentity. "Changing your hair is such an exciting and expressive way to do that."

We're talking about leaning into the platinum blonde or the ever-popular copper red that every celeb we love has been rocking lately. We've also got subtle shades for your soft girl era, such as honey blonde and light beige. Whatever you're feeling on the color spectrum, we've got you covered.

To give you a head start on figuring out what color will work for you, Tang and a handful of our other trusty hair experts share some hot hair colors that will be trending this summer. Their picks, ahead.

Soft, Natural Beige

This cool shade is best described as the color of sand. The controlled warmth and ash undertones creates a shiny, summery feel, especially when used to highlight dark hair.

"Bring light to dark hair by concentrating the natural beige highlights around the face and ends of the hair," says Tang.

Butter Melt

Butter melt blonde is a natural, creamy blonde with tons of dimension. The mix of colors creates a sun-kissed look, making it a summer favorite.

"This color is ideal for blondes who have decided to stop fighting against naturally occurring warmth," says celebrity colorist Amber Maynard Bolt. "It's a great representation of 'natural kid highlights.'"

Bold Highlights

Bold highlights are a big summer trend. Lighten your natural shade with high contrast placements to give a bright, bold result full of dimension.

"This type of blonde enhances a warm-medium skin complexion or adds brightness to a cool-medium complexion," says Tang.

Biscuit Beige

Biscuit beige is a neutral blend of brown and blonde shades that are perfect for transitioning from one season to the next.

"With many people lightening their hair at the salon for the first time in a while, this color trend infuses the best of a cool brown base with multidimensional golden blonde highlights, resulting in a beautifully blended beige," says Bolt. "The combination of warmth and ash is a great way to bring out a healthy, youthful glow and looks great on darker hair and darker skin tones"

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Rose Blonde

The rich hue and metallic shimmer of this rose gold color makes a bold summer statement. Featuring a warm blend of golden blonde, pink, and red, this color accentuates peach and gold tones in those with a warmer skin tone.

"This stunning tone brings excitement to the hair," says Tang.

Pastel

Pastel hair colors provide an instant cool factor and can be customized to suit anyone. From pink to green and every color in between, you're bound to be spoiled for choice.

"Pastels work well for those who are already blonde and want an easy color change," says Bolt. "Alternatively, if you're willing to brave endless hours in the chair to live on the wild side of life, a pastel color is for you. Healthy hair is the key to this look, I always recommend K18 Leave-In Molecular Repair Hair Mask to heal any damage."

Bronde

This trending fusion of brown and blonde is perfect for lightening up darker hair.

"The combination works for all complexions and really awakens the skin," says Tang. "I like this type of blonde highlight on curly hair because it really showcases the curl's shape, texture, and dimension. When your hair is all a dark color, it's hard to see curl definition."

Hidden Highlights

This trend is the perfect way to weave a pop of color into your day-to-day style.

"Instead of taking the plunge and dyeing the full head a bright shade, a strip or two of bright color adds a fun, yet subtle touch for the season," says Bolt. "This color is great as it can be both bold and hidden."

Opposite Tones

Create a unique shade and give your hair a burst of life by blending opposite tones together.

"This look is best achieved by using a color melting technique. Pick two shades close to the same level but opposite in tone," says Tang. "Opposite tones tend to suit neutral skin tones as they can pull off both cool and warm combinations."

Deep Chocolate

Who says summer has to be all about bold and bright hues? For those with dark hair, leaning into your rich shade can pay dividends. "As far as brunettes go, I'm loving the natural, glossy tones of a sandy brunette," says celebrity colorist and co-owner of Crane Cassondra Kaeding. "A lux, deep chocolate brunette always looks great with a summer [glow]."

Red Copper

Reds are having a real moment this year, and the trend is going strong into the summer. Kaeding says there are endless options you can go with for a crimson shade, but she particularly likes the ever-popular copper. "We're seeing the copper trend continue in a lighter apricot tone, as well as a rich cinnamon," she says.

To keep your red shade — or any shade really — vibrant, she says to use a color-safe shampoo like the K18 Peptide Prep pH Maintenance Shampoo and to always use a heat protectant before styling hair with a hot tool. "Extreme heat from these tools can cause color to fade quickly," she says. "So try to keep temperatures low and always use a protectant."

Sweet Honey

Abby Haliti, master of the French balayage and founder of Abby Haliti Color Studio, loves a cozy honey blonde for the summer season. "[It's] a warm and natural-looking blonde shade that complements many skin tones," Haliti says.

Getting Icy

Haliti also loves a platinum blonde in the warmer months, calling it a classic color that will always be in style. To keep your platinum shade looking bright, she recommends using a sulfate-free shampoo and conditioner like the L'Oreal Professional Metal Detox Shampoo and Mask as it adds shine and prolongs your color.

Other helpful tips she gives include avoiding washing your hair with hot water, as that can cause color to fade fast, and using a UV protectant spray to protect hair from the sun's harmful rays. Also, be mindful of over-washing; she says that washing hair too often will also cause pigments to fade faster and that you're better off washing hair every other day or every few days to help maintain your color.

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